Times may be tough in the land of the long white cloud, but Kiwis are still dining out at least once a month despite the harsh economic environment, according to a new survey released today.
The nationwide poll, conducted by American Express, found that 56 per cent of New Zealanders still eat at a restaurant at least once every four weeks, although the number of people dining out once a week has dropped by 10 per cent in the last 12 months.
“Dining out is part of our social fabric – it’s a good way to bring people together, celebrate and reward ourselves,” said Marisa Bidois, from the Restaurant Association of New Zealand.
The third annual dining survey shows that 93 per cent of people still enjoy dining out but frequency has declined.
The survey also found that Aucklanders and Wellingtonians are most likely to eat out at least once a week and Wellington residents were most likely to use daily deal sites and discount promotions.
Not surprisingly, price continues to be important for some diners but quality food came out as the key factor when eating out.
“Some diners are ‘shifting down’ to a different type of restaurant,” said Ms Bidois.
“Essentially people are choosing restaurants and dining venues that are right for their current situation but still with an emphasis on quality food.”